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From Disruption to Domination: Ivan Olivo of Fare Co-Op On How Companies Are Thriving in the Age of Chaos and Turning Uncertainty into Opportunity

May 12, 2025 ·By fare
From Disruption to Domination: Ivan Olivo of Fare Co-Op On How Companies Are Thriving in the Age of Chaos and Turning Uncertainty into Opportunity

To stay adaptable, we continuously gather feedback from our driver-members, monitor market trends, and remain open to pivoting when necessary. A prime example was our shift to offering fractional shares for just a penny, removing barriers for new drivers while maintaining our core mission of cooperative ownership. By staying rooted in our long-term objectives while responding dynamically to immediate challenges, we ensure that we not only survive but thrive in an unpredictable industry.

In today’s world, uncertainty has become the new normal. Yet, some companies are not only surviving but thriving by leveraging disruption as an opportunity for growth and innovation. What strategies, mindsets, and practices enable businesses to navigate chaos and come out stronger on the other side? As part of this series, we are interviewing Ivan Olivo.

Ivan Olivo is the CEO of Fare Co-op/Local Driver Co-op Federation, a driver-owned rideshare company challenging the status quo of the industry. After an unexpected start in rideshare during the COVID-19 pandemic, Olivo became an advocate for fair pay and better working conditions, helping organize one of the largest international protests against Uber. His leadership at Fare Co-op is reshaping the future of rideshare, prioritizing driver empowerment, equity, and innovation in an industry historically dominated by corporate giants.

Read the rest of the article at: https://medium.com/authority-magazine/from-disruption-to-domination-ivan-olivo-of-fare-co-op-on-how-companies-are-thriving-in-the-age-of-dfd949756c7b

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